Dairy Queen

I led a team focused on growing Texas DQ’s online community and increasing brand awareness across social media. Tasked with transforming their printed monthly specials into engaging digital content, I took an ‘over-the-top’ creative approach to capture the attention of a millennial audience. I combined humor, explosive visuals, and unexpected mash-ups to craft eye-catching, 10-second motion graphics designed to stand out in crowded social feeds. Our efforts resulted in 68,003 engagements at an impressive cost per engagement of just $0.07.